An Entrepreneurs Guide to Colour Branding

While working on the reconstruction of ChristinaFaith.com I had to think about what I want my brand to stand for.

Here are a few facts about me and color:

  • My favorite color is teal and orange.
  • My last brands have had teal and orange.
  • The previous podcast brand was in the purple hue (my husbands choice)
  • I love to find out what colors mean
  • I am interested in projecting a specific thought when people view my brand

Instead of just picking colors I decided to tell a story with the colors that I choose. When major brands select the brand colors that represent them they are not interested in what they like; they are interested in what the colors are project. Colors tell stories. Colors help people make purchases. Colors evoke emotion. If color evokes emotion and provokes purchases it’s incredibly important. Instead of simply picking a color we should consider a few things.

  1. What story is my brand telling?
  2. Am I selecting colors based on my likes and dislikes?
  3. Do my colors line up with the story of my brand?
  4. Am I attempting to persuade people or make them feel comfortable?

Take sometime and write down adjectives that represent your brand. You should feel comfortable with your brand colors and your audience should feel welcomed.

My adjectives:

  • possibility
  • trustworthiness
  • purpose
  • vision
  • consistency
  • creativity
  • security
  • balance

Based on the following adjective that I desire to project the brand colors will be:

Yellow (#fff880) Blue (#3477ff) Gray (#858585) and White (#ffffff)

I then used a color palette generator to come up with the accent colors of my brand.

While editing the current template of my website I discovered that my colors didn’t work well together in some respects. Instead of changing my colors I decided alter the frequency of each color.

Check out this video on colour branding.

 

Resource posts on colour branding:

21 outstanding uses of colour in branding

The Psychology of Color in Marketing and Branding

True Colors: What Your Brand Colors Say About Your Business

 

 

 

 

Teeny Tokyo Photo Resizing @TeenyTokyo

John Saddington continues to inspire and amaze us all. Less than a year ago he released Desk a writing app. He walked us through every portion of the process allowing us to see the up’s, down’s and in betweens. When I woke up this morning I had the privilege of discovering Teeny Tokyo a Photo Resizing App was released. As a blogger I currently use ImageOptim which is free. However; as an entrepreneur it’s always good to support indie developers!

John is a master of consistency. He has been instrumental in my person journey as a blogger. He was on From Start to Finish last season and gave us some great tips and words of wisdom for writers and developers.

Here is a demo of Teeny Tokyo.

P.S. keep your eyes peeled John is waiting for three other versions of Desk to hit the iTunes store shortly.

Stop the Voices @FredyRomeroJr

You agree to what that voice in your head is telling you and you stop. You stop dreaming. You stop studying, You stop risking. You stop talking about your goals. You stop the hustle. You stop praying about it.

You just stop.

How many of you are here today? I’ve been here more times than I’d like to admit. It’s the reason my writing is so sporatic. Too often creatives listen to that questions of doubt rather than the affirmations of hope.

Fredy Romero wrote a great post about the need for affirmation and how to overwhelm the throughts of resistance and doubt with words of truth, grace and mercy.

Continue reading I Couldn’t Stop the Voices

10 Questions to Ask Before Saying Yes

Over the last 7 weeks I have had a nice amount of time to evaluate my efforts. I absolutely love helping people. However; over the last few months I’ve helped myself into debt. This debt isn’t just financial it is also a time debt. Helping people can be extremely profitable. You create amazing moments and experiences however; for the entrepreneur helping can take away from your advancement.

My actions caused me to evaluate where I spend my time and how I give information.

If you don’t value your time then you won’t move ahead as an entrepreneur.Tweet it

Much of an entrepreneurs life is trial and error. I’ve learned through these errors that the information that I have is valuable and I must spend more time developing content in order to build a passive sustainable income as an entrepreneur.

Don’t get me wrong I absolutely loved the work I did this summer but it cost me dearly. If I didn’t make the error I would not have recognized my worth. Distractions are real and they come in appealing packages. Always remember to count the cost before you say yes. I am a very giving person but you must be careful to invest in the right areas and not simply to help someone.


Here are ten questions to ask yourself before you invest your time talent and treasure:

  1. Is this my area of expertise?
  2. Will my other projects suffer?
  3. Is this where my time should be placed?
  4. Am I making an emotional decision?
  5. Will this advance my career?
  6. Am I giving a discount simply to get the business?
  7. Am I passionate about the project?
  8. Will this rob my family of my time?
  9. Is this worth the sacrifice?
  10. Am I going to put this in my portfolio?

You don’t have to be a grinch when saying no but you should be firm. Everyone will always need something but remember to ask yourself the ten questions above.

Are you building with anxiety or patience?

Learning to wait is not easy. At times we want to jump out there and just do it like Nike. However; patience is perfect and doesn’t rush. I have an app that has been brewing in me since August 2014. I tried to learn to code. I met with people who could help put it together. I tried a lot of different ways to make it happen. But in the process I learned a few things.

  1. I’d rather the Lord build the app
  2. I want a great team
  3. I want people who believe in it regardless of pay
  4. I would rather wait than rush
  5. Empty seats are better than the wrong people

Everyone is trying to make things happen. I don’t want to go that route. I’ve been there and done than. While starting and finishing it is important to remember that patiences brings longevity. Anxiety produces a product that won’t last.

EP 16: How Katie Strandlund Started An Event Management Business

Katie is an absolute joy! I met her in 2010 at the #StoryChicago conference. She is about her business (No More Dirty Work) and always willing to try new things. In the midst of life Katie chooses to push forward instead of shrinking back. During our podcast conversation I was encouraged to continue when the dream is known yet unknown.

itunes-store

We discussed:

  • Her journey
  • How college wasn’t the answer
  • Her Nashville move
  • Her role as an assistant and project manager
  • How she manages her daily work
  • Why she loves the work she does
  • Her biggest challenge
  • How Ben Arment helped her find her call
  • Living in the moment of the dream
  • Her Why?
  • Her weight loss journey
  • The tools she prefers

Set List:

  • Atiba Hailsi- Unconditional
  • Adele- Turning Tables
  • Hazakim- Crown
  • Beautiful Eulogy- Covet
  • Kari Jobe- Here

EP 14- How to Leverage Social Media & Digital Strategy with Mr. Mike Street

Mr. Mike Street is a digital strategist that has worked with The Standard, Oprah’s OWN Network, Jim Bean, Breaking Bad, Gary Vaynerchuk, BET and more.

We discussed:

  • His origin
  • College
  • How he naturally progressed into digital
  • How he started working with Gary Vaynerchuck
  • Using events to be active and visible
  • Why brand’s don’t see the results they are looking for
  • Why he won’t take a desk job
  • How interviews remind him of his worth
  • Why it’s important for African American’s to have mentors
  • His launch of #SmartBrownVoices
  • How interviews expose racism
  • How he uses Google Documents in his workflow

Subscribe and Listen on iTunes itunes-store

Set List:

Mike Hollis feat. Chris Cobbin- Bad Girlz Club

HavMerci- He is Able

Jason Mraz- Love Someone

David Brymer- Behold the King

James Moss feat. 21:03- Everyday

 

 

 

Get Organized

After my interview with Kyle Reed I have been thinking of developing a task sheet and organizing better to be more effective. I have been listening to the oldie but goodie Making Things Happen and I’m convinced I can do more. I downloaded some sheets from Hootsuite. I’ve also been using Buffer that helps tremendously.

Creating a plan, a template, or a calendar simply means that you make all the necessary information available to all the relevant stakeholders in one place. It takes in all your channels and resources and organizes them in a way that makes it easy to access information you need when you need it.

Use Your Own Money

Excuse his language and arrogance but Dame Dash shares so much insight on how to come out of the system. People have given him a lot of flake for these interviews but HE’S RIGHT.

  • Have you ever thought about owning your own business?
  • Have you ever thought of paying cash for your house?
  • Are you dependent on hedge funds?
  • Do you want others to fund your vision?

I had the option two years ago to present my reality show idea to some television executives. Prior to the meeting started I was told that I would lose all my rights and creative control although I created the content. It was beyond my understanding! But he was honest and I appreciated it. I immediately declined the opporortunity. For me it’s more important to do everything with authenticity than to get a quick check.

Use your own money and resoruces to create your brand. Don’t take loans and partners simply for money. What are your thoughts on the interviews?

 

Are You Ready for Entrepreneurship?

How do you know your ready to be an entrepreneur? Here are a few steps that can help you gauge if you are ready.

Not everyone is cut out to be an entrepreneur. Many decide to begin a startup only to find it was more than they bargained for, they had the wrong motivation, or perhaps their skill set wasn’t appropriate.

1. You care a lot about people’s feelings.

2. You are in it to get stinking rich.

3. You think Shark Tank is truly about helping entrepreneurs.

4. You don’t like to be challenged.

5. You believe in disruption.

6. You expect to be Mark Cuban, Steve Jobs, or Mark Zuckerberg.

7. You’d rather be sleeping.

You can read the full article from Kevin Daum at Inc,.

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