EP 18- How to Create Your Own Social Media Job with Peg Fitzpatrick

Peg Fitzgerald is the smile of the social media community. She continually provides incredible content, manages multi-million follower accounts and is a speaker. She gives us valuable information about how to use your social media to increase your value.

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Listen and Subscribe on iTunes.

Highlights of the show:

  • How she acquired her first social media job
  • How to create your own job
  • Facebook marketing
  • Managing 11 million followers
  • Her workflow
  • Balance as her challenge
  • Authenticity in social media
  • Using relationships to leverage social media
  • Discovering your learning style
  • Her current read Aliza Licht- How to Leave Your Mark

Music Set List:

  • DA T.R.U.T.H. – On duty
  • Chris Tomlin- Our God
  • DA T.R.U.T.H.- Hunger Games
  • Gary Clark, Jr. – Bright Lights

EP 14- How to Leverage Social Media & Digital Strategy with Mr. Mike Street

Mr. Mike Street is a digital strategist that has worked with The Standard, Oprah’s OWN Network, Jim Bean, Breaking Bad, Gary Vaynerchuk, BET and more.

We discussed:

  • His origin
  • College
  • How he naturally progressed into digital
  • How he started working with Gary Vaynerchuck
  • Using events to be active and visible
  • Why brand’s don’t see the results they are looking for
  • Why he won’t take a desk job
  • How interviews remind him of his worth
  • Why it’s important for African American’s to have mentors
  • His launch of #SmartBrownVoices
  • How interviews expose racism
  • How he uses Google Documents in his workflow

Subscribe and Listen on iTunes itunes-store

Set List:

Mike Hollis feat. Chris Cobbin- Bad Girlz Club

HavMerci- He is Able

Jason Mraz- Love Someone

David Brymer- Behold the King

James Moss feat. 21:03- Everyday

 

 

 

EP 3: The Art of Social Media Interview with Guy Kawasaki

With over 10 million followers Guy Kawasaki is the leading social media evangelist. He doesn’t create content he curates it. Guy teaches us how to use other peoples content to strengthen our own brands.

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Set list:

Ms. Natalie Lauren- Love is on my mind
Dre Murray feat. Christon Gray- Maybe One Day
Karen Clark Sheard- I made a choice
Brittney Wright- I Won’t Stop Loving You
Bethel Music- We will not be shaken

 

3 Ways to Connect with Influencers

I am extremely big on connection. Many of my friends call me the connector. I make it my responsibility to get to know people and to know more about them. My learning about people is in order to learning from them.

 

As a writer I have spent a few weeks getting to know Jeff Goin through his book Your Are A Writer (So Start Acting Like One) and Blog.

As a director I’ve spent about 12 months researching and learning about Ava Duvernay and her distribution company AFFRM.

As a Social Media expert I’ve spent a large part of the latter half of 2014 learning about Guy Kawasaki.

 

Many stop at learning about people; I believe in attempting to connect with those you are learning from. You shouldn’t connect only for personal gain but to find out how you can help them as well. Recently, Guy Kawasaki emailed those who attended a Google Hangout he and Peg Fitz Patrick hosted a copy of their new book The Art of Social Media on kindle for free in exchange for your email address. I was completely ecstatic. I was recently gifted the hardcover edition of it but I wanted the digital copy.

I emailed Guy back with gratitude and asked him if I could do anything for him. He asked that I do a good Amazon review. That is the least that I can do; the book is amazing! After a few emails I realized this was a chance to invite Guy on my Podcast. For 30 minutes I was nervous and fearful; then while cooking dinner I picked up my iPad and emailed Guy with an ask. He said, “Sure connect with Kate”.

We often think that people are completely untouchable when they have a level of influence. However; social media and email gives us the chance to reach out and touch our mentors from a distance. Here are three ways to connect with influencers.

  1. SAY HELLO – I know this is a hard one but it all begins with a hello. Don’t be afraid to say hello and ask a person how they are doing on social media. It is so important to build rapport with influencers you are connecting with.
  2. ASK TO HELP – After you say hello ask the connector if they need help with anything. If one of there articles, books, podcast inspired or provoked change in you share it. Sharing is caring.
  3. ASK QUESTIONS – I am good for asking questions. I don’t ask a lot of them but I will ask questions through email or a tweet. Please note: Don’t ask a lot of questions all at once unless you are interested in hiring them for consultation.

I was recently told not to take my boldness as unimportant. In the midst of securing Guy for a podcast I realized that so many people that desire to connect with influencers are afraid and fearful. The least people can do is say, “NO” or not respond. I would rather try then never have tried and regretted that I did not. What influencers will you be connecting with this month?

5 Ways to Gain More Blog Traffic

Photo Credit: Global X via Compfight cc

 

Over the last few months I have been doing a lot of experimentation with my blog, other’s blogs, social media and over all engagement. Through a fair amount of research I’ve discovered personally that the following daily practices help you gain more blog traffic

  1. Consistency – blogging weekly matters. It’s not about long posts. It’s about connecting with your audience and being authentic. Writing a daily post of 300-500 characters helps increase blog traffic.
  2. Bullet point Post – In order to properly show up in news feeds/search engines you should write posts with numbered bullet points. For some strange reason people love numbered post. For example: while checking out John Saddington’s top viewed post I noticed a trend; the majority of the post that people like are those that include “improvement” or “numbered bullets” to help people improve in some area of life.
      1. Side note — I noticed this trend as well on my social media analytics. The most popular posts were always numbered bullet points or “best of” posts
  3. Facebook Treats Pages Differently – I switched over my Facebook to a page this month. It has been a major transformation for me. I no longer engage with a feed like everyone else. I am considered a business and that has some advantages and disadvantages.
      1. You no longer can comment on others post
      2. You no longer have the ability to post things and get seen immediately in your friends feeds
      3. You are now allowed to see how many people your post reached
      4. You are now allowed to pay to promote your post
  4. Email Subscriptions are KING – while developing your following it is important to send out weekly emails of the popular posts. If you would like to gain more subscriptions offer something for free. This coming month I will be publishing a free ebook of some sort that adds value to my audience.
  5. SEO and Keyword Searches are IMPORTANT – You can write all day and post but if you don’t have good SEO and keywords then it’s a shot in the dark for people to find your brand. Check out this article from Adam Smith about SEO.

I will continue to write on entrepreneurship, blogging, podcasting, filmmaking, writing and publishing a book and Jesus! I realize that much of my audience desires to uses these tools to live out their best lives. Pray for me as I pray for you. There is much work to be done. Don’t allow discouragement in this new season of life to deter you. You have something the world, your community and I need. It’s time to produce!

Social Media Changes

 

I’ve recently been in the process of changing my social media habits. I have had a lot of time to think & pray over the last few months about what it is I am to be doing. In the process of dumbing down my life I’ve learned the importance of my social media image.

 

Social media is an incredible tool. I’ve been socially active on networks since 2005. If you include the forum and aim years I have been at this since 1997. Early on I was a Christian rapper and journalist. I wrote about purity, music and life. As the years and my maturity changed I shifted into the media and writing realm. After a while I took a major step back from social media & creativity. I didn’t post much besides food & workouts. I didn’t accept creative projects unless they were weddings. For a very long time I have felt that social media hasn’t been social. Many are posting the same kind of pictures, quotes, memes and just a bunch of nothing.

As I stated on the podcast and blog over a month ago many have become consumers & number hunters. There is no accountability in the social media realm so anything goes. I don’t to take part in that style of social media. Instead, I am working on a consistent strategy. I want to be social with people on the internet. I believe that we can encourage each other in our walk and dreams (grind).

I recently converted my Facebook over to a page. I didn’t quite know how I wanted to classify myself. Writer, Director or Entreprenuer? I decided to select entreprenuer. In a matter of 20 minutes I was a “public figure” according to facebook. I instantly had +5k likes. That was incredible. I have wanted to build a new facebook page for quite a while. When Mr. Mike Street told me about the conversion process it was final.

I downloaded and erased my social media life in 20 minutes. I didn’t truly understand what I was doing. I knew that I couldn’t add anyone but I didn’t understand the implication of changing profiles. As a “page” I now can’t see everyone’s feed. I can’t like statues. You can’t troll former posts and pictures. I am simply a page that other’s enjoy the things that I post. This was a major decision for me.

In the midst of that I automated my twitter and facebook to link together. I find interesting articles concerning Christianity, Writing, Technology, Current Events and Relationships to post 10 times a day. All of these changes are for my well being and yours. I have been writing a book for a while and I desire to be published. In order to be published I have to have a social media influence. The changes have been impactful. My networks are growing and people are interacting. If you are reading this blog then you are apart of that engagement. (Thank You!)

I take time out throughout my day to DM, reply, comment, like and be present in social media. I know how it feels not to be answered. People aren’t simply numbers they are important and they matter. I truly hope that my social media changes bring us all closer to the Lord and His will for our lives. I am looking forward to continually sharing my journey with you all.

PS: Hey if you have a publisher friend let me know. I would love to engage with them. Not just to get a deal but to know them as a person. Everyone has great value. Not because of what they do but who they are.

My Workflow

Screenshot 2014-12-08 14.08.26

 

I have been asked about my workflow a lot lately. One of the main topics that come up is how do a I get everything done? Let me first say I am really bad at remembering to do things. I walk up the stairs and I forget what I went up the stairs for.

In order to stay productive I have finally got a workflow that works for me. For years I have had the app Things by Culture Code. I tried to use it a couple times but I didn’t develop a consistent workflow with it. Recently, I desired to take a crack at a better project manager app. I have so many projects going at one time that I needed helping staying focused and getting things done in a timely fashion.

Culture Code recently released the iPad and iPhone version of Things for free the week of Thanksgiving. I purchased the iPhone version years ago and got the desktop version through my company a few years back. The initial reason I did not use Things was I didn’t want to spend $20 on a iPad version after I spent $10 on the iPhone version and the desktop version cost $50. To get Things up and running on all platforms its $80.

In order for any app to work for me it must be available on all my platforms. I dislike apps not syncing automatically. Things completely makes sense for me now. I was fortunate to have gotten Things for all the platforms for free but now that I have used it consistently for the last 4 weeks I now see the value of spending $80 to get my life together.

Things is WORTH the money! Things works for me due to it’s ability to organize by project, due dates, reschedule, incoporate reminders, and it’s available cross platform.

The only critique I have regarding things is the cost. But once again it’s worth the investment.

Comparison the Thief

Comparison-is-the-thief-of-joy-2
com·par·i·son
kəmˈperəsən/- Literally, to compare one thing with another by noting similarities and differences. (Strong’s Dictionary)

Too many people are comparing themselves.

In a really bad way! I believe we are stopping ourselves from moving forward because of this comparison.

Peoples lives & accomplishments should be our motivation not our example of what we should want.

If Shonda Rhimes has three shows on primetime and I am just starting my web series that should not be my measuring rod.

Comparing ourselves to ourselves doesn’t allow us to appreciate where we are in that season of life.

Comparison is poison. It pollutes every area of your life. Most woman compare their beauty to another women’s beauty never seeing there own beauty.

Men compare themselves as well i.e. one’s strength to another’s.

Who cares what amount of followers, likes, comments etc someone else has. That isn’t your platform. Just keep working and appreciate the people who allow you into there thoughts and visual lens.

To compare is unwise (2 Cor 10:12). Let us all begin to appreciate where we are and where we have been without bringing in outside forces of pollution. Our biggest enemy is ourselves and our only comparison should be placing ourselves against the image of Jesus.

Can I Be Honest?

STL-CIBH-cover-digital605

 

Tomorrow marks the beginning of a new era in hip-hop (IMHO). It’s the day three amazing rappers have decided to tell the world what they have been up to. Stephen The Levite, a Lampmode recording artist let the cat out of the bag with his highly anticipated first single from his third full length LP “Can I Be Honest”.

Scott’s Honor Media did an amazing job on the album cover and single artwork.Check out “Stephen the Levite × J. Givens × Tragic Hero.

Free Exclusive Download on Rapzilla 10/21/14! Don’t forget to pre-order when that is available at Lampmode.com

Are you doing TOO much?

socialmedia-addiction

Your doing too much! If your a creative you have probably heard that very often. At times it’s a wake up call and at times it’s a reminder that you are right on track. At this moment in life I am working on being consistent & producing a greater quality of work.

All these ideas are racing through my head wanting to come out. However; it is so imperative that I do what is needed in this moment rather than everything I think about. The same concept applies to social media. We often do TOO much! Instead of being productive we waste our most valuable hours checking likes, follows and tweets. Is that you? I know it was me. I’ve been reading “Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind” (The 99U Book Series) and it has been a hard challenge for me. The amazing people at 99U have identified our creative thief. THE INTERNET. We check our email, tweets, texts, Facebook etc thousands of times a day. I have been a victim of social media addiction.

Over the last 2 weeks I have done a social experiment on myself. From the hours of 10-4pm I have stopped texting & engaging social media networks unless it’s valuable to what I am working on. I alerted my friends, family, and added the Self Control app to block Facebook and gmail. This simple adjustment in my daily schedule has skyrocketed my focus & productivity. I adjusted my chores, errands and doctors appointments as well. I noticed that when I used the early part of the morning and day to do these tasks that I wasn’t productive when I sat down to write, edit, plan or learn.

I believe that many of us are doing TOO much in our social media lives. We are not as productive as we attempt to showcase on these networks. Unless you are getting paid to run your social media accounts than you are on them too much. I love looking at what people are doing but I am more concerned with how am I spending my hours the Lord has entrusted to me. Are you doing too much? As a first step. Check your battery usage in settings. See what apps are using the most power. Remove the notifications from your phone’s alert system. I will leave you with this quote from Christian Lange “Technology is a useful servant but a dangerous master.” Has technology mastered you? All things are lawful for me, but not all things are profitable. All things are lawful for me, but I will not be mastered by anything.

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Get in touch with Christina Faith !

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