06 May 2015
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May 6, 2015 christinafaith

EP 19: Interview with @AlizaLicht on From Start to Finish Podcast

Sticky Post By On May 6, 2015 With No Comments

I discovered Aliza Licht through Peg Fitzgerald. She is the svp global comm for Donna Karan, author of @LEAVEYOURMARKxo that is a mentorship with insider secrets. Aliza is all about teaching others how she excelled. Instead of sitting down for coffee with thousands of people she decided to write a book about how to leave your own mark.




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Listen and Subscribe on iTunes. 


In this episode we discover:

How she went from graduation from the University of Maryland with a B.S. in Neurobiology and Physiology to fashion


    

  • Her journey writing Leave Your Mark
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  • The excel spread she that gave her rhythm and kept her deadline
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  • Social Media and its importance to fashion
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  • Creating DKNY PR Girl
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  • Early adopters of twitter for a fashion brand
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  • The importance of real time updates and passion
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  • How she has developed relationships with people on social media
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  • Sharing on social media
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  • Followers vs. Friends
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  • The marketing concept of Leave Your Mark
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  • Why she only wear red lips stick
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  • Her love for cardboard to go cups
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  • Mentorship in Leave Your Mark
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  • Must Do’s and Don’t Do’s
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  • The importance of coming for behind the DNKY PR Girl handle
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  • Leave Your Mark- Audio book experience
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  • How she processes her failure
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  • Coffee and Questions
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  • How to make a career move
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  • How Aliza likes her coffee
    • 



Set List:


    

  • Mali Music- Fight 4 You
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  • Musiq- Just Friends
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  • LeeLand- Chains Hit the Ground
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  • Mary Mary- Never Wave My Flag
    • 

  • Kim Walker- Spirit Break Out
    • 



 





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About the Author

        

        
        	 

                            

            
            
            	christinafaith 
                Author. Director. Podcaster. Entrepreneur.                
            
            
		

    	


         				
        
                


    
                        
            

        
        	
    
    
    
            
		

		
        

        
    

        
    

        
               
        
        
                
	
    
        
   		
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