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EP 14- How to Leverage Social Media & Digital Strategy with Mr. Mike Street

Mr. Mike Street is a digital strategist that has worked with The Standard, Oprah’s OWN Network, Jim Bean, Breaking Bad, Gary Vaynerchuk, BET and more.

We discussed:

  • His origin
  • College
  • How he naturally progressed into digital
  • How he started working with Gary Vaynerchuck
  • Using events to be active and visible
  • Why brand’s don’t see the results they are looking for
  • Why he won’t take a desk job
  • How interviews remind him of his worth
  • Why it’s important for African American’s to have mentors
  • His launch of #SmartBrownVoices
  • How interviews expose racism
  • How he uses Google Documents in his workflow

Subscribe and Listen on iTunes itunes-store

Set List:

Mike Hollis feat. Chris Cobbin- Bad Girlz Club

HavMerci- He is Able

Jason Mraz- Love Someone

David Brymer- Behold the King

James Moss feat. 21:03- Everyday

 

 

 

SEO and Authenticity

Google and SEO are changing are you? In this day and time we have to be willing to evolve and change with everything quickly. This requires us to know what to focus on what not to focus on.

Present: Marketers should focus more on a brand’s reputation, how people engage with that brand, and the quality of the product/service. In the end putting a focus on this should improve your rankings by increasing shares and natural linking across the web, but ultimately the focus needs to be on how your brand is viewed as opposed to its ranking position.

Present: Links nowadays must be earned. Today it’s more important to build relationships and build links from relevant and authoritative sources. This does not mean that directories, forums, and other link building tactics are not longer an accepted practice, it just means that marketers need to be much more selective.

The new SEO will put a premium on relationship and brand authenticity.

Read more at Inc,. 

Get Organized

After my interview with Kyle Reed I have been thinking of developing a task sheet and organizing better to be more effective. I have been listening to the oldie but goodie Making Things Happen and I’m convinced I can do more. I downloaded some sheets from Hootsuite. I’ve also been using Buffer that helps tremendously.

Creating a plan, a template, or a calendar simply means that you make all the necessary information available to all the relevant stakeholders in one place. It takes in all your channels and resources and organizes them in a way that makes it easy to access information you need when you need it.

Use Your Own Money

Excuse his language and arrogance but Dame Dash shares so much insight on how to come out of the system. People have given him a lot of flake for these interviews but HE’S RIGHT.

  • Have you ever thought about owning your own business?
  • Have you ever thought of paying cash for your house?
  • Are you dependent on hedge funds?
  • Do you want others to fund your vision?

I had the option two years ago to present my reality show idea to some television executives. Prior to the meeting started I was told that I would lose all my rights and creative control although I created the content. It was beyond my understanding! But he was honest and I appreciated it. I immediately declined the opporortunity. For me it’s more important to do everything with authenticity than to get a quick check.

Use your own money and resoruces to create your brand. Don’t take loans and partners simply for money. What are your thoughts on the interviews?

 

Are You Ready for Entrepreneurship?

How do you know your ready to be an entrepreneur? Here are a few steps that can help you gauge if you are ready.

Not everyone is cut out to be an entrepreneur. Many decide to begin a startup only to find it was more than they bargained for, they had the wrong motivation, or perhaps their skill set wasn’t appropriate.

1. You care a lot about people’s feelings.

2. You are in it to get stinking rich.

3. You think Shark Tank is truly about helping entrepreneurs.

4. You don’t like to be challenged.

5. You believe in disruption.

6. You expect to be Mark Cuban, Steve Jobs, or Mark Zuckerberg.

7. You’d rather be sleeping.

You can read the full article from Kevin Daum at Inc,.

Serena Williams 7/11

When you see people like Serena Williams doing a video like 7/11 you know there is a greater picture behind it.  Serena is only in the media when she wants to be. She is a finisher and I appreciate that about her. As an athlete (gym rat) she inspires me to finish!

It’s Not Okay to Quit

There are a lot of quitters in the world. In fact there are more quitters than there are finishers. Our world would be a significantly different place if we finished what we started. In no way am I suggesting I am a master finisher but I tend to finish more than your average person.

A few years ago a few friends of mine got engaged. They had a lot of trials and issues prior to their engagement yet they attempted to forge forward anyway. However; they didn’t get married because they refused to workout the issues of their hearts as they were revealed. I’ve seen a lot of people get married and unengaged due to issues of the heart. The issues of our hearts tend to look like our unfinished projects. We have a lot of excitement so we rush to finish it. A quarter of the way through the project we realize that the project or relationship isn’t as easy as we expected. It requires a deeper evaluation of our thoughts and more criticism that we can stomach.

We do not finish because we give up. When you give up you tell yourself that is alright to fail before reaching the finish line. That’s also the way we treat relationships. I don’t want to put in the work to better myself to be a better person not just for me but for another person so I give up. Que break up text. Finishing isn’t easy but it’s worth it. If we spent more time confronting those issues in our hearts that twinge at the sight of difficulty we would finish more often.

If your instincts say QUIT then QUIT! However; if it’s simply your feelings and lack of motivation continue to press forward.

People with great instincts always transform what they are given to more than what it was when presented to them! -T.D. Jakes Instinct: The Power to Unleash Your Inborn Drive

We have all been presented with the same opportunity; TIME! You have the same 365 days a year, 24 hours a day that every successful person has. The difference between them and you isn’t their connections. The difference is they don’t quit no matter how they feel. I’m not a Katy Perry fan but her documentary “Part of Me” showed her persistence and sheer motivation to move forward regardless of circumstances. When you know that you are called to a specific thing or person you don’t quit, you keep going no matter what because it is not okay to quit!

Why You Should Reflect On The Past

It’s easy to just keep going without taking a moment to stop and remember. Remembering your past allows you to keep a fresh perspective on your current situation.

Henri J.M. Nouwen stated:

By cutting off our past we paralyze our future: forgetting the evil behind us we evolve the evil in front of us.

That is often how we are in regard to starting and finishing things. We don’t remember, reflect and evaluate the past therefore we become a slave to what we once were.

In order to finish something you have to remember why you started it in the beginning. Everything starts and ends with your “why”. You know “why” you go to work everyday. If you don’t go to work you won’t get a check. That why sits in front of your face 5-6 days a week. What was your “why” for starting that last project that is unfinished?

Every week I am reminded about my why of writing, podcasting and directing. I want to inspire authentic change in the hearts of others and my own. When people tweet me about the impact that the podcast, blog or a film is having on them I remember my why. When I don’t post on time they remind me of my why by showing that they are impacted by my lack of consistency.

Everyday you have to wake up and remember why you hustle and grind. It can’t just be for money because that will come and go. Your hustle has to be for a deeper reason and that reason should always include someone else.

I encourage you today not to ignore the past but evaluate it and remember where you came from. Your past can be a great tool or a great master.

EP 13: How to Make Sense of Your Purpose & Calling with @TeraCarissa

It was such an honor and privilege to chat with Tera Carissa. She is an entrepreneur, writer, speaker, life coach and much more. She has written for major publications, spoken around the world and developed a healthy social media presence through authenticity. During this episode you can discover:

    • How she got started
    • Why education is important
    • Not being tied to one income
    • Where her tweets come from
    • Being a full time corporate employee
    • Why she doesn’t “follow” the crowd
    • When to take and refuse brand ambassador
    • Counting the cost
    • How to live at peace in every area of life
    • How to decide if you should pursue a Master’s degree
    • How she balances her time
    • How she chooses her prices?
    • The difference between speaking and preaching
    • How to survive your dream and when to leave a job
    • Coaching for $15 for visitor’s of the shows!
    • RT AND SHARE TO WIN A PACK OF ZEVIA

Set List:

      • Misty Edwards: Little bird
      • Trip Lee- Sweet Victory (Gawvi Remix)
      • Tragic Hero- Winter
      • Michael Jackson- Almost There
      • Heath McNease- ‘Til We Have Faces

Listen & Subscribe on iTunes

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