seo

seo

01 Apr 2015
Sticky Post By Posted in Authenticity, Blogging, seo With No Comments Permalink

SEO and Authenticity

Sticky Post By On April 1, 2015 With No Comments

Google and SEO are changing are you? In this day and time we have to be willing to evolve and change with everything quickly. This requires us to know what to focus on what not to focus on.

Present: Marketers should focus more on a brand’s reputation, how people engage with that brand, and the quality of the product/service. In the end putting a focus on this should improve your rankings by increasing shares and natural linking across the web, but ultimately the focus needs to be on how your brand is viewed as opposed to its ranking position.

Present: Links nowadays must be earned. Today it’s more important to build relationships and build links from relevant and authoritative sources. This does not mean that directories, forums, and other link building tactics are not longer an accepted practice, it just means that marketers need to be much more selective.

The new SEO will put a premium on relationship and brand authenticity.

Read more at Inc,. 

31 Dec 2014
Sticky Post By Posted in Blogging, seo, Social Media, Technology, Writer With 2 Comments Permalink

5 Ways to Gain More Blog Traffic

Sticky Post By On December 31, 2014 With 2 Comments

Photo Credit: Global X via Compfight cc

 

Over the last few months I have been doing a lot of experimentation with my blog, other’s blogs, social media and over all engagement. Through a fair amount of research I’ve discovered personally that the following daily practices help you gain more blog traffic

  1. Consistency – blogging weekly matters. It’s not about long posts. It’s about connecting with your audience and being authentic. Writing a daily post of 300-500 characters helps increase blog traffic.
  2. Bullet point Post – In order to properly show up in news feeds/search engines you should write posts with numbered bullet points. For some strange reason people love numbered post. For example: while checking out John Saddington’s top viewed post I noticed a trend; the majority of the post that people like are those that include “improvement” or “numbered bullets” to help people improve in some area of life.
      1. Side note — I noticed this trend as well on my social media analytics. The most popular posts were always numbered bullet points or “best of” posts
  3. Facebook Treats Pages Differently – I switched over my Facebook to a page this month. It has been a major transformation for me. I no longer engage with a feed like everyone else. I am considered a business and that has some advantages and disadvantages.
      1. You no longer can comment on others post
      2. You no longer have the ability to post things and get seen immediately in your friends feeds
      3. You are now allowed to see how many people your post reached
      4. You are now allowed to pay to promote your post
  4. Email Subscriptions are KING – while developing your following it is important to send out weekly emails of the popular posts. If you would like to gain more subscriptions offer something for free. This coming month I will be publishing a free ebook of some sort that adds value to my audience.
  5. SEO and Keyword Searches are IMPORTANT – You can write all day and post but if you don’t have good SEO and keywords then it’s a shot in the dark for people to find your brand. Check out this article from Adam Smith about SEO.

I will continue to write on entrepreneurship, blogging, podcasting, filmmaking, writing and publishing a book and Jesus! I realize that much of my audience desires to uses these tools to live out their best lives. Pray for me as I pray for you. There is much work to be done. Don’t allow discouragement in this new season of life to deter you. You have something the world, your community and I need. It’s time to produce!

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