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23 Sep 2015
Sticky Post By Posted in Blogging, Entrepreneurship With 1 Comment Permalink

An Entrepreneurs Guide to Colour Branding

Sticky Post By On September 23, 2015 With 1 Comment

While working on the reconstruction of ChristinaFaith.com I had to think about what I want my brand to stand for.

Here are a few facts about me and color:

  • My favorite color is teal and orange.
  • My last brands have had teal and orange.
  • The previous podcast brand was in the purple hue (my husbands choice)
  • I love to find out what colors mean
  • I am interested in projecting a specific thought when people view my brand

Instead of just picking colors I decided to tell a story with the colors that I choose. When major brands select the brand colors that represent them they are not interested in what they like; they are interested in what the colors are project. Colors tell stories. Colors help people make purchases. Colors evoke emotion. If color evokes emotion and provokes purchases it’s incredibly important. Instead of simply picking a color we should consider a few things.

  1. What story is my brand telling?
  2. Am I selecting colors based on my likes and dislikes?
  3. Do my colors line up with the story of my brand?
  4. Am I attempting to persuade people or make them feel comfortable?

Take sometime and write down adjectives that represent your brand. You should feel comfortable with your brand colors and your audience should feel welcomed.

My adjectives:

  • possibility
  • trustworthiness
  • purpose
  • vision
  • consistency
  • creativity
  • security
  • balance

Based on the following adjective that I desire to project the brand colors will be:

Yellow (#fff880) Blue (#3477ff) Gray (#858585) and White (#ffffff)

I then used a color palette generator to come up with the accent colors of my brand.

While editing the current template of my website I discovered that my colors didn’t work well together in some respects. Instead of changing my colors I decided alter the frequency of each color.

Check out this video on colour branding.

 

Resource posts on colour branding:

21 outstanding uses of colour in branding

The Psychology of Color in Marketing and Branding

True Colors: What Your Brand Colors Say About Your Business

 

 

 

 

31 Dec 2014
Sticky Post By Posted in Blogging, seo, Social Media, Technology, Writer With 2 Comments Permalink

5 Ways to Gain More Blog Traffic

Sticky Post By On December 31, 2014 With 2 Comments

Photo Credit: Global X via Compfight cc

 

Over the last few months I have been doing a lot of experimentation with my blog, other’s blogs, social media and over all engagement. Through a fair amount of research I’ve discovered personally that the following daily practices help you gain more blog traffic

  1. Consistency – blogging weekly matters. It’s not about long posts. It’s about connecting with your audience and being authentic. Writing a daily post of 300-500 characters helps increase blog traffic.
  2. Bullet point Post – In order to properly show up in news feeds/search engines you should write posts with numbered bullet points. For some strange reason people love numbered post. For example: while checking out John Saddington’s top viewed post I noticed a trend; the majority of the post that people like are those that include “improvement” or “numbered bullets” to help people improve in some area of life.
      1. Side note — I noticed this trend as well on my social media analytics. The most popular posts were always numbered bullet points or “best of” posts
  3. Facebook Treats Pages Differently – I switched over my Facebook to a page this month. It has been a major transformation for me. I no longer engage with a feed like everyone else. I am considered a business and that has some advantages and disadvantages.
      1. You no longer can comment on others post
      2. You no longer have the ability to post things and get seen immediately in your friends feeds
      3. You are now allowed to see how many people your post reached
      4. You are now allowed to pay to promote your post
  4. Email Subscriptions are KING – while developing your following it is important to send out weekly emails of the popular posts. If you would like to gain more subscriptions offer something for free. This coming month I will be publishing a free ebook of some sort that adds value to my audience.
  5. SEO and Keyword Searches are IMPORTANT – You can write all day and post but if you don’t have good SEO and keywords then it’s a shot in the dark for people to find your brand. Check out this article from Adam Smith about SEO.

I will continue to write on entrepreneurship, blogging, podcasting, filmmaking, writing and publishing a book and Jesus! I realize that much of my audience desires to uses these tools to live out their best lives. Pray for me as I pray for you. There is much work to be done. Don’t allow discouragement in this new season of life to deter you. You have something the world, your community and I need. It’s time to produce!

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Get in touch with Christina Faith !

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  • Philadelphia, PA
  • (267) 270-5147
  • ChristinaFaith@gmail.com
  • www.ChristinaFaith.com

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