Google and SEO are changing are you? In this day and time we have to be willing to evolve and change with everything quickly. This requires us to know what to focus on what not to focus on.
Present: Marketers should focus more on a brand’s reputation, how people engage with that brand, and the quality of the product/service. In the end putting a focus on this should improve your rankings by increasing shares and natural linking across the web, but ultimately the focus needs to be on how your brand is viewed as opposed to its ranking position.
Present: Links nowadays must be earned. Today it’s more important to build relationships and build links from relevant and authoritative sources. This does not mean that directories, forums, and other link building tactics are not longer an accepted practice, it just means that marketers need to be much more selective.
The new SEO will put a premium on relationship and brand authenticity.