While working on the reconstruction of ChristinaFaith.com I had to think about what I want my brand to stand for.
Here are a few facts about me and color:
- My favorite color is teal and orange.
- My last brands have had teal and orange.
- The previous podcast brand was in the purple hue (my husbands choice)
- I love to find out what colors mean
- I am interested in projecting a specific thought when people view my brand
Instead of just picking colors I decided to tell a story with the colors that I choose. When major brands select the brand colors that represent them they are not interested in what they like; they are interested in what the colors are project. Colors tell stories. Colors help people make purchases. Colors evoke emotion. If color evokes emotion and provokes purchases it’s incredibly important. Instead of simply picking a color we should consider a few things.
- What story is my brand telling?
- Am I selecting colors based on my likes and dislikes?
- Do my colors line up with the story of my brand?
- Am I attempting to persuade people or make them feel comfortable?
Take sometime and write down adjectives that represent your brand. You should feel comfortable with your brand colors and your audience should feel welcomed.
My adjectives:
- possibility
- trustworthiness
- purpose
- vision
- consistency
- creativity
- security
- balance
Based on the following adjective that I desire to project the brand colors will be:
Yellow (#fff880) Blue (#3477ff) Gray (#858585) and White (#ffffff)
I then used a color palette generator to come up with the accent colors of my brand.
While editing the current template of my website I discovered that my colors didn’t work well together in some respects. Instead of changing my colors I decided alter the frequency of each color.
Check out this video on colour branding.
Resource posts on colour branding:
21 outstanding uses of colour in branding
The Psychology of Color in Marketing and Branding
True Colors: What Your Brand Colors Say About Your Business
